Welcome to the first retailer who sell fishing tackle without unnecessary middlemen

Business Idea
Our business idea is in fact very simple. We sell high quality fishing tackle at low prices by completely removing middlemen in the import process. We also offer attractive angling courses and trips.

Excellent Service
We want to give You both low prices and good service. To ensure this we offer You a 2-year warranty on all our products. The only exceptions are our BROMAN Exclusive fly reels and rods. Instead, they come with a lifelong limited warranty. This means that we, no matter what caused the damage, repair the product at prime cost; nothing added!

How can we offer such high quality?
Fishit.com has initiated direct contact with leading manufacturers of high quality fishing tackle all over the world. This has given us the opportunity to design and stock products that stand out in functionality and design, as well as in quality and price.

How can we offer such low prices?
With few exceptions, all products in any given store passes through the hands of a large number of middlemen. We have bypassed these middlemen and instead deliver directy to you. You, as end consumer, thus pay a substantially lower price for comparable products than you would in any other tackle store.